I’m pairing women’s Spring/Summer ’15 fashion trends from the runway to perfumes. I noticed that this year it’s less about the 90’s throwbacks and more about the 70’s. Everything is all flowy and slightly messy. If you want to partake in trends but don’t look good in maxi-dresses or hate the idea of wearing mono colors, you can still participate, but more discreetly…with perfume.
Here are the perfumes that I’ve paired with popular women’s fashion trends of S/S 2015:
Hip Hippie Hooray
It seems like every S/S “boho” styles hit the runway because in the summer we want to look like rich hippies on holiday. 2015’s interpretation is more about flare denim, fringe and Talitha Getty-esque printed maxi dresses. For this trend, I’ve chosen modern bohemian fragrances that play on the popular perfume oils of the 1970’s.
- Tom Ford White Patchouli EDP – Tom Ford is all about a 70’s aesthetic and I think that’s why we see patchouli recurrently in this designer’s fragrances. White Patchouli is a cool, oddly “clean” patchouli with coriander and a vegetal musk. Pairs well with tiered maxi dresses and bundles of jewelry. Retails for $112 at Nordstrom.
- HEELEY Hippie Rose EDP – I’ve always thought that this modern rose musk is a perfect interpretation of modern SoCal boho. I see this laid-back rose pairing well with sun-bleached denim and macrame vests. Retails for $180 at LuckyScent. Full review here.
- House of Matriarch Coco Blanc EDP – This natural perfume is a creamy blend of lactones, chai spices, vanilla and coconut. It’s a creamy gourmand that brings to the sort of tropical beaches that filthy rich flower children would call home for most of the year. Retails for $250 at House of Matriarch.
Studio 54 Royalty
Jumpsuits are everywhere. And those slinky, 70’s metallics are in too. I’ve already seen slinky, metallic jumpsuits hit the mass market and my skin instantly feels mad and irritated. Bianca inspired white suits were spotted at least a dozen times strolling down the runways. This trend is all about the disco glamour BUT mixed with a few parts rock ‘n roll. A mix of 60’s/70’s supermodel and her rockstar fling. It’s heavily influenced by icons like Bianca Jagger, Jerry Hall, Grace Jones and Iman. So, bow down.
- Jean Patou 1000 EDP – Of course I was inspired by vintage with this trend. 1000 (Mille) is an over the top floral with aldehydes, greens, flowers, woods…everything. And apparently Bianca Jagger wore this. Wear a spray on the back of the knees… Retails for $130 at Nordstrom.
- The Body Shop Smoky Poppy EDT – Think of this limited edition spicy fragrance as a YSL Opium-ish “eau de cologne”. And that’s why it’s good for summer. I love Opium and Estee Lauder Cinnabar but they can be overwhelming in summer heat. This retails for $15 at The Body Shop.
- YSL Rive Gauche EDT – There’s no way that I could cover this trend without including YSL. My heart has a special place for this aldehydic floral in a metal canister that was originally inspired by alt-cult style. Goes for about $50 at FragranceX.com.
It makes sense that this cotton fabric is popular in spring/summer. It’s easy, breezy and whimsical yet the overall effect is “put together”. It’s culturally iconic from Dorothy in the Wizard of Oz to Mary Ann in Giligan’s Island. Our cultural exposure makes this fabric a little cheeky and fun. I’ve paired this trend with fresh, laid-back scents.
- Lostmarch Din Dan EDT – This fragrance is as refreshing as mint lemonade and the name sure is fun to say. Retails for $85 at Beautyhabit. Full review here.
- Fresh Sugar Lychee EDP – Sugar Lychee is like an iced summer beverage of citrus, lychee and mango. It’s tart and sweet. Retails for $48 at Sephora.
- Aftelier Honey Blossom EDP – This natural perfume is like a meadow of flowers drenched in sunshine. Retails for $180 at Aftelier.
Denim is always in but it’s really having a moment right now. It’s the “denim-on-denim” thing. There’s denim trench coats, denim jumpsuits and denim shirts. Denim everything. Denim washes are leaning lighter too. Personally, this reminds me too much of Britney and Justin at the 2001 Music Awards but in a way, I like that. Will I ever be J.Lo enough for a denim jumpsuit? No. I know my limits. For this trend, I’ve chosen casual scents as versatile as denim.
- Olfactive Studio Ombre Indigo EDP – Ombre Indigo is a cool tuberose wearing a leather jacket. It’s like the fragrance equivalent of an off-duty model looking stunning in a white t-shirt and jeans. Retails for $145 at Beautyhabit.
- Keiko Mecheri Sedona Blue EDP – Citrus and cedar. Rugged yet polished like a great pair of really worn-in jeans. Retails for $140 at Luckyscent.
- Prada Infusion d’Iris EDT – This powdery iris always reminds me of cotton because of its softness. The iris will “dress up” most denim. Retails for $68 at Sephora. Full review here.
Kimono sleeves and Japanese-inspired prints are very popular right now for dresses and overcoats. I find these very pretty when they’re not too traditional and verging into the cultural appropriation territory. I’ve paired this trend with some of my favorite Japanese inspired fragrances.
- aroma M Geisha O-Cha EDP – This is a relaxing green tea fragrance with citrus. Retails for $85 at Twisted Lily. Full review here.
- Hermès Iris Ukiyoé EDT – An ethereal iris inspired by calligraphy. Retails for $255 at Hermès.
- Sage Amethyst perfume oil – Purple flowers are one of my favorite things about spring. Amethyst is a lilac and violet floral paired with a powdery base that reminds me of the rice face powder that geisha wear. Retails for $45 at Beautyhabit.
This is the one that I totally don’t understand. Who wants to wear suede in the summer? My thought is that it’s some sort of 70’s/Halston throwback because I’m seeing it paired with a jumpsuit cut and even vests. Can you imagine wearing that in the summer heat? Actually, let’s stop imagining that or I’m going to have start suggesting cumin based perfumes. Anyway, I may not wear “summer suede” but I’ll happily wear suede perfumes in the summer.
- MIKMOI Vesper EDP – Vesper is an oddball but that’s exactly why I like it. It’s like lillet blanc and band-aids with leather roses. Retails for $90 at MIKMOI. Full review here.
- Serge Lutens Daim Blond EDP – It really does smell like suede. Who knew fruits, musk and iris would equate to a new suede jacket? Retails for $150 at Beautyhabit.
- Hermès Kelly Calèche EDP – It’s a leather for those that don’t like leather. It’s roses with a flirty little addition of suede. It’s really pretty stuff to wear in the warmer weather. Retails for $118 at Nordstrom. Full review here.
All white is such a difficult one for mere mortals. It’s impractical and plus there’s the weird associations (brides, cults, scientists). I always love how this photographs but I know that I can’t do it. If I get more than two wears out of a white button up, I feel like I’ve accomplished something great and that I’ve unlocked another level into adulthood.
- Narciso Rodriguez Narcisco EDP – Musky, milky modern gardenia. So very Narcisco and so very gorgeous. Retails for $96 at Bloomingdale’s.
- Kai perfume oil – Kai is a greener, fresher gardenia with jasmine. Pairs nicely with sundresses. Retails for $48 at Beautyhabit. Full review here.
- Etat Libre d’Orange Cologne EDP – It’s a cologne. A proper and fresh cologne to pair with your all-white cult-like robes and caftans. Something clean and holy from a brand that never delivers us that. Retails for $145 at Luckyscent.
What do you think of these fashion trends for Spring/Summer 2015? I do like a laid-back look and I admit that stuff like jumpsuits are growing on me. I actually ended up buying one. It makes me look like a mechanic¹ but that is what I wanted. Also, from my guide, it looks like long brown hair with a center part is in². No joke, I was going through the runway archives on Vogue and all the models seem to have that hair. I actually had to go out of my way to find models that didn’t fit that “look” because I was trying to get more diversity.
I wanted to publish this post much sooner but was so busy with moving, etc. I must have been busy this time last year too because I didn’t post last year. However, here’s my S/S 2013 Fashion + Fragrance post.
¹It looks like all of America (and myself) want to dress like a mechanic. It’s totally the “Mad Max: Fury Road” effect, right?
²Was the Hair Union on strike?