Here’s the May 10th, 2012 edition of Weekly World Fumes! Have any hot tips? Leave them in the comments below!

Celeb Gossip:

Rihanna announces that she wants to launch a men’s fragrance that smells like stale cologne. She says fragrance is a big turn on for her. Fellas take note.

An Australian artist is taking legal action against Madonna’s Truth or Dare perfume. He claims that he has been using that “M” logo for 8 years.

Fergie launches a new perfume Viva with Avon. It’s a fougère with herbs, lavender and vetiver. It’s an attempt at “gender bending”, a fragrance marketed to women that smells masculine.

New Launches:

D.S. & Durga will launch Bowmakers on May 21st. Seems to be a top secret note list but I’m guessing it’s woody.

Kelly & Jones launches their Wine Notes Collection, a collection of perfumes inspired by wine.

Christian Dior will be launching Grand Bal in La Collection Privée. It’s a classical jasmine inspired by ball gowns.

Lancôme will launch La Vie Est Belle, an attempt to capture happiness in a bottle (how novel!) with notes of iris, patchouli, tonka bean, praline, blackcurrant, orange blossom and jasmine. Julia Roberts will be the face of this perfume.

Perfumes News:

Gwynth Paltrow will be the new face for Boss  Nuit Pour Femme. They need something. Their fragrances have never wowed me.

Brad Pitt will be the new face for Chanel No. 5. People are interested in this news because he’s a man. And Chanel No. 5 is a fragrance for women. I think it’s a good move. The industry needs to be shaken up a bit.

Diptyque has a new bottle. It’s an oval.

EauMG Etc:

I’m feeling much better! I can smell! But, I’ve been so behind this week trying to catch up from being sick. The week has been uneventful. I do like Balenciaga L’Essence perfume. I realized this during this week.

*Fergie pic from www.perfumediary.com. Kelly & Jones pic from Flaunt Me. Brad Pitt pic from Style Frizz.