So far, I’ve reviewed two perfumes from Phlur (Hepcat and Moab) that I’ve absolutely loved. Yes, I was initially put off by their marketing because it made me feel ancient, but when you write about perfume, you have to often ignore marketing if you plan on keeping your sanity. What matters is that Phlur makes great perfumes. Hepcat and Moab both smelled really “niche” without having a niche price tag. Now I have one more reason to love Phlur. That reason is Hanami… Continue reading | 3 Comments
Phlur is a new brand of perfumes with affordable (under $100) perfumes marketed like it’s a tech startup. I don’t want to repeat myself, but if you are curious about my thoughts on the marketing, you can see my review of Moab, a delicious amber. So far, I’ve been pleasantly surprised by this brand and couldn’t wait to try more.
Hepcat opens like a “boozy vetiver”. It’s like vetiver root submerged into something fruity, almost like brandy. It smells like tobacco and hay… Continue reading
Phlur is a new brand of perfumes located in Austin, Texas. As someone that has been writing a perfume blog since 2008, I’ve tried a lot of brands. Phlur claims to take the “BS out of fragrance buying”. That’s honorable, but what is the BS? I think Perfume People would describe what irks them about the perfume industry differently than someone that is the occasional perfume wearer. When you go to the site, there’s no notes listed. Instead it’s a playlist, lots of pictures of hot young people and… Continue reading | 17 Comments