Years ago, when I tried (and fell in love with) Memo Shams Oud, the brand was impossible to get in the U.S. I had a kind “mule” bring it back from Paris. Fast-forward. Now the brand is everywhere in the United States! This is good. Accessibility is a wonderful thing. However, maybe it was the exchange rate, but I didn’t remember the full-size bottles being so pricey. Global expansion must come with some hefty costs.