fragrance

EauMG Talks Longevity.

Rita Hayworth perfume

When I review perfumes, I comment on the perfume’s longevity. I don’t have a formal way of measuring this. But, I have expectations of how long a pure parfum/extrait, an EDP, an EDT, a cologne and a solid perfume should last on my skin.* The industry doesn’t really have a “set” standard for longevity either. So I ask you, how long should a perfume last on your skin?

Here’s my thoughts and like I said, there is no industry standard or science behind my reasoning… Continue┬áreading | 16 Comments