Amouroud is a new perfume line. Don’t worry. I rolled my eyes too when I heard about them. Another brand dedicated to oud?! It’s 2017. Haven’t we had enough of that?! Maybe we have, but I think this is the reality of modern perfumery. Oud has nowhere to go except for in perfume bottles. I’ve tried all of the Amouroud perfumes and I’ve been pleasantly surprised. Oud isn’t the lead singer, it’s more of a backup dancer in these compositions.