fragrance

AERIN Lauder Amber Musk Perfume Review

Aerin Amber Musk perfume

Mainstream Monday – Sniffing a Popular Perfume

I’ve said it before that the AERIN line by Estee Lauder confuses me. I don’t get why they didn’t make it a separate line that has nothing to do with Estee Lauder. When I get past this, I still don’t really “get” the line, but that’s because the brand isn’t really for people like me. This aesthetic, like that of Jo Malone London, just doesn’t appeal to me. But, that doesn’t mean that… Continue reading | 8 Comments

fragrance

Aerin Lauder Rose de Grasse EDP Perfume Review

Aerin Lauder Rose de Grasse

Rose Week 2016

Last week, I mentioned (or rambled) on Twitter that I don’t understand the AERIN line. This came after the news of Estee Lauder launching a “Millennials” brand, Estée Edit that will be exclusive to Sephora. This new brand will be targeted to the 18-34 year old demographic according to WWD. I understand why Lauder is doing this. They want a younger audience but I don’t know how it will go for them. I feel… Continue reading | 15 Comments

fragrance

Aerin Lauder Waterlily Sun EDP Perfume Review

Aerin Waterlily Sun

Mainstream Monday – Sniffing a Popular Perfume

I haven’t spent much time at all with the Aerin Lauder perfumes. I’ve sniffed them in store a few times. I don’t remember much about them other than I think I like the rose and lilac one. I get the impression that they are sort of Jo Malone London-ish – sheer, light and feminine. Maybe they’re meant for layering? Waterlily Sun is one of the newest launches in the collection. Honestly, I didn’t expect to like it since I… Continue reading | 5 Comments