Mainstream Monday – Sniffing a Popular Perfume
If you read EauMG regularly, you’re probably familiar with my “Mainstream Monday” feature. This is where I break away from the indies and niche in hopes of finding something truly remarkable in the designer, chain store or celebrity category. Let me tell you 99% of the time, I’m testing some really unremarkable blends. But, I keep doing this in hopes of finding some sleeper hit, a hidden jewel or a cheap thrill. I think of Mainstream Monday like the estate sales of my reviews…who knows, maybe you’ll find something good but for the most part, it’s probably going to be a bunch of junk you don’t need. Well, after all these years, I’ve finally found something good and really in the most unlikely of places. And you’re probably going to want it, especially for these upcoming cooler months.
ScentStory is a perfume brand with some Twentieth Century Fox licenses to 24, an American television series. This is a series that I’ve never watched and embarrassingly enough, I get the main guy in 24 confused with the main guy in House. Anyway, if you spend time on discount sites, you’ll see some really unusual licensed perfumes like Full Metal Jacket and Bratz. Even though I’ve never tried these, I threw the 24 franchise of perfumes into this novelty/”fan” group of perfumes. Ends up that many of these are sold in the Arab market and perfumes like 24 are sold at Dubai duty-free shops. Let’s speed this story up, a perfume friend sent me a travel size of 24 Gold perfume in hopes of pressuring me to try this perfume, knowing that I’d never go out of my way to try a discounted perfume inspired by a television series that I’ve never watched.
24 Gold is not what I expected. AT ALL. It’s actually a really great quality composition that I know if I had people blind-sniff it, they’d think it belonged in much more expensive luxury houses. For example, I had David blind-sniff and then I asked him how much I thought it retailed for and he said $300, thinking it was a By Kilian.
24 Gold opens with something that reminds me of cherry pipe tobacco and benzoin. 24 Gold goes deep into olfactory decadence. I’m reminded of spicy orange chutney with a boozy vanilla absolute and a custard-like ylang-ylang (and it’s all good, like Mona di Orio quality good). The dry-down wears as a sweet, creamy vanilla-amber with a hint of dry, powdery sandalwood and distant smoldering oud incense. Being that this perfume lasts forever on the skin, this cuddly dry-down lasts for 8+ hours. This perfume is much more Pola Negri/vampy than it is popular serial TV drama/tacky gold bottle 🙂
24 Gold reminds me of fragrances like Memo Shams, Tom Ford Amber Absolute and By Kilian Incense Oud. I’m not saying it smells just like those, but I’m saying it could easily compete with those (if you ignore the packaging). It’s this rich, dense amber oud. It’s sweet but not too sweet because of an addition of woods and spice.There’s no rose which I know keeps some folks away from these oud-ambers. If you want to upgrade your fall/winter fragrance wardrobe, add this. And take the rest of the money you “saved” and buy a nice pair of boots or a really nice cashmere scarf. Or go buy more perfumes. I won’t judge.
Notes listed include oud, jasmine, gaiac wood, sandalwood, cedarwood, aniseed, vanilla, amber and ylang ylang. Launched 2010.
Give 24 Gold a try if you like sweeter ambers or sweeter ouds. Or if you like perfumes like Memo Shams, Mona di Orio Ambre, By Kilian Incense Oud, Tom Ford Private Blend Amber Absolute and/or Estee Lauder Amber Mystique. 24 Gold is unisex. If you like ambers or take your ouds with sugar, you’ve got to try this. Just ignore the ugly packaging. And if people stop you in the street to compliment your perfume (this actually happened to me), just stretch the truth a little and say it’s “Something Gold, I forgot the name, it’s sold in Dubai”.
Projection and longevity are above average. It has major sillage too (hence the stranger compliments). I prefer one spray. This stuff lasts 14+ hours on my skin. The fact that this says “EDT” on the bottle is shocking. If it were an EDP, you could probably smell it from Dubai…
24 Gold comes in 2 sizes (1.7 oz and 3.4 oz) with prices ranging from $36-$47 at Fragrance X.com. Samples are also available for purchase. I mean at this price you can even use it as one heck of a luxurious linen spray 😉
Victoria’s Final EauPINION – Sweeter, rich, decadent amber oud. An amazing perfume for the price. This is why I do Mainstream Monday.
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