So yep, it is so. P & G is phasing out Max Factor cosmetics (commonly sold at Wal-Mart and drugstores) starting in 2010 in the U.S. but they are going to continue selling it abroad. Read about the details here. It’s kind of a bummer. Man, the economy sucks.
Max Factor recently went through that new “edgy” image change with the faces of Carmen Electra and Gisele. They began to offer bolder color choices, even if all the pigments didn’t always live up. I personally love their lipcolors and the bright mascaras. They are the only drugstore makeup line that I know of that offers an Auburn mascara for redheads. I have been through so many tubes of those when I dyed my hair auburn. The Lipfinity 3D line is really nice and offers some strange color combos like Chartreuse Blend, a lovely blend of green shimmer and deep vampy plum, Midori Glam, a rose with yellow gold shimmers, Violet Vamp, a mauve with lilac shimmers, and Raging Sea, a hot pink with teal shimmer.
The eye shadow trios rarely got rave reviews but I didn’t mind them. I’ve used them for photo shoots and stage performances. You put an eyeshadow primer under this stuff and apply it wet and you get a bold yellow for way less than MAC Chrome Yellow (under $5 for 3 shades). I think people tried to wear the 3 colors all together and that is just a bad idea with all of the trios.
I’m mainly just saddened because I have a heart for “old”. I love the gentleman, Max Factor. If you are a makeup artist or not, you’ve got to appreciate this fellow. I mean this is the man that literally invented “lip gloss”. Oh, the faces he has touched and the women that he has made famous! (Clara Bow’s pierrot lips, Joan Crawford’s lip line, reds that weren’t too brash for Jean Harlow’s platinum locks). I just don’t want his “name” to die. I also don’t want to fight somebody for the last Lipfinity 3D Chartreuse Blend.