So far, I’ve reviewed two perfumes from Phlur (Hepcat and Moab) that I’ve absolutely loved. Yes, I was initially put off by their marketing because it made me feel ancient, but when you write about perfume, you have to often ignore marketing if you plan on keeping your sanity. What matters is that Phlur makes great perfumes. Hepcat and Moab both smelled really “niche” without having a niche price tag. Now I have one more reason to love Phlur. That reason is Hanami.
When Hanami was initially launched, the only note listed was “sandalwood”¹. I wasn’t that excited to try it because there are so many boring sandalwood perfumes available. A good sandalwood is hard to find but once you find it, you don’t need anything else! When I sprayed Hanami, I realized this wasn’t really a sandalwood, but a truly wonderful fig. Hanami opens with green fig leaves. The florals are light, delicate but milky. Hanami wear is like being in a shroud of comfort. It’s warm, milky, soft and bittersweet. The heart is a powdery iris and fig. The dry-down has the sandalwood but there’s this realistic hazelnut. It’s almost like a nutty vetiver.
Hamani is a perfume that I didn’t realize my life needed until I tried it. It’s soft, comforting and effortless to wear.
Notes listed include fig, white florals, hazelnut and Indian sandalwood. Launched in 2016. PERFUMER – Nathalie Benareau
Give Hanami a try if you like modern “diffused” scents or milky figs. Or perfumes like Infusion Organique Buddha’s Fig, Diptyque Philosykos, D.S. & Durga Debaser, Hermès Santal Massoïa, L’Artisan Bois Farine and/or Commodity Book.
The company describes the scent as “Weight and sillage is light/near”. Projection is below average with longevity above average, in my opinion.
The 1.7 oz bottle retails for $85 at Phlur. Samples are also available for purchase.
Victoria’s Final EauPINION – A gauze-like fig and vetiver. It’s just one of those perfumes that resonates with me. It’s not one of my glamour perfumes, but something that I can wear daily and feel really comfortable in.
¹The brand has since been receptive to feedback and provides a more “traditional” note list on their website.
Want more reviews? Try…
A Piece of Toast – More info on the brand.