The Mainstream Monday: Sniffing A Popular Fragrance

Moschino I Love Love is a citrusy-floral with a nice clean cedar dry-down. It reminds me of Dolce & Gabbana Light Blue, so I think it has a refreshing Mediterranean charm. It’s a very “young” fragrance if you go by packaging alone, but don’t. I think this is a universal fragrance for many age groups. It’s a woodsy-citrus floral that is perfect for daily wear.

The top notes are very citrusy. They aren’t zesty like a fresh lemon, orange, grapefruit. They are very “pretty” and feminine.  They are like a clean musk citrus blend. You get tangy orange and grapefruit but it really adheres to the skin and binds with it. It then becomes tangy and juicy with red fruits like red currant. This creates a red currant citrus hybrid fruit. Even though there is a bit of red fruit, it still is a citrus fragrance. It does get more floral after some wear. I think it gets not really floral, but “prettier”. It just starts to smell girlish. It gets a bit “cooler” from lily-of-the-valley. It starts to feel like there is a warm, humid breeze on a hot, dry day. The florals, even though they are impossible to tear away from the fragrance, create a beautiful freshness with the juicy citrus. I love the dry-down. It has a dried, warm drift wood smell. It smells of washed out and dried white cedar and skin-like musks. The dry-down is like sunbathing near the Mediterranean. It is just warm and relaxing. It wears longer than other EDTs that I’ve worn. I say about 5 hours of wear. However, if this gets on clothing, I can smell it on the clothes for like a week while they were in the dirty laundry. Cedar is a note with staying power. Plus, I think this fragrance wears nicely on skin. It just sticks from the beginning because it has woods and clean musks. I find this a nice comforting scent that is good for anytime wear. It isn’t the most original, like I said, it does remind me of Dolce & Gabbana Light Blue, but it is a nice scent if you are looking for a citrus-floral that is grounded by wood.

The bottle is quirky and fun. The shape is inspired bu Olive Oyl and it is covered with graffiti. Granted it isn’t an expensive looking bottle and the top is plastic, but it is fun. It’s very Moschino.

Notes listed include: orange, lemon, grapefruit, red currant, lily of the valley, bulrushes, tea rose, cinnamon leaves, tanaka wood, musk, and cedar.

Give this fragrance a try if you like Dolce & Gabbana Light Blue, Acqua di Parma Fico di Amalfi, Orlane Paris Eau d’Orlane, Love by Nina Ricci, Clean Summer Linen, Lilly Pulitzer Squeeze, and/or Dior Addict Shine.

It’s a shame but I believe this fragrance has been discontinued (it was launched in 2005). I still see it around sometimes at places like Target or Walgreens. It is usually available for an amazing price (look on-line for coupons too) on sites like Perfume.com. If this is a fragrance that you usually wear, pick up a few bottles while you can.

*Product purchased by me. Product pic from the brand. Post contains affiliate links. Thanks!