Moresque is one of those luxury Italian brands that is inspired by the Middle East. I used to be really cynical and thought of all of this as to how to break into an Arab market. But, the more I’ve tried the brand, the more I see it as Italians celebrating their Moorish influence/roots and the Renaissance. This probably does result in international sales, but hey, I don’t fault them. Perfumery is a business.
My favorite from the line is Emiro, a luxurious rose leather. The White/Bianco Collection leans more traditionally feminine. I’m told (by the brand) that “Moreta” is what we basically call hot, beautiful women in Spanish. I’m only familiar with “moretta”¹ like the fetish-y black leather Venetian mask. I was expecting for Moreta to smell like leather. It doesn’t. It sticks to the brand’s story. Moreta really does smell like something a “hot” woman would wear.
Moreta opens with radiant citrus and bitter raspberries that eventually fades into a creamy floral. It reminds me of lemon shortbread cookies and big pink blossoms of peony and roses. Essentially, Moreta is a “fruitichouli”. It’s pretty fruits (almost like LemonHeads) and a diva’s bouquet of flowers over an unapologetic patchouli. As it wears, the patchouli softens and is cradled by a sun-bleached cedar. There’s an addition of sweet musk.This base smells familiar without smelling generic. It’s sweet, musky and smells good on the skin.
I hate using such generalizations to describe a perfume. But, sometimes it’s difficult to avoid stereotypes. Moreta smells like something a stylish (probably wealthy) woman would wear as she travels to places like Ibiza or stays at the Ritz Carlton in San Juan. She keeps up with trends which makes her stylish and sometimes she’s the fashion victim. But, she doesn’t care what you think of her kitten heels. She’s confident and it’s not hard for her to get attention.
Notes listed include bergamot, orange, lemon, ylang-ylang, freesia, rose, jasmine, Virginia cedar, white musk and patchouli. Launched in 2015. PERFUMER – Andrea Thero
Give Moreta a try if you like fruitichoulis. Or perfumes like La Prairie Midnight Rain, Chanel Coco Mademoiselle, Calvin Klein Forbidden Euphoria, By Kilian Playing With the Devil, Taylor Swift Wonderstruck, and/or Givenchy Absolutely Irresistible. I think of Moreta as one of those “you need an upgrade” fragrances. It’s description doesn’t really vary much from how I may describe cheaper, designer stuff; yet, Moreta smells much more “expensive”.
Projection and longevity are above average.
The 1.7 oz bottle retails for $275 at Osswald NYC.
Victoria’s Final EauPINION – Rich Ibiza fruitichouli. It’s a perfume that I can live without. However, I do think it’s really well done.
¹More info on that style of carnival mask here.
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