Mojo is a casual clothing line based in Louisiana created by twin brothers. This year they launched a fragrance, Mojo Magique. It’s an extension of their laid-back clothing line drawing inspiration from the bayous and traditional Southern gardens of Louisiana.
I love New Orleans and if I could get David to move there, I would. However, I’m completely aware that he probably wouldn’t find work there like he could here so I don’t push it. New Orleans is one of the few places that I feel comfortable in within the South. I mean, they have multiple cape shops. It’s the gothiest city in the U.S. and has amazing African food. I can’t ask for more. There is one thing that I don’t like and that’s the heat. The frugs would die. Their little smooshed faces can’t handle any temp over 60º. So for now I can’t drag my husband and my dogs to New Orleans so I’ll have to settle on sniffing a perfume inspired by the area.
Mojo Magic opens with the type of citrus in Dolce & Gabbana Light Blue for Women (an opening that I like) mixed with a refreshing, super chill lavender. Soon after you get an herbaceous fig that is reminiscent of the green fig in Annick Goutal Ninfeo Mio. Crisp, green with a hint of licorice-like absinthe. And the dry-down is like the woods in L’Artisan Parfumeur Batucada but mixed with damp brick.
OK, so I’ve compared Mojo Magic to a few other perfumes. Most of the time this isn’t a good thing but in this case Mojo Magic is a perfectly good thing. It’s abstract and all of the “parts” of this perfumed puzzle fit together seamlessly. This perfume is not about the independent notes but the whole. It’s exactly what you want to wear in the New Orleans heat. Trust me. The overall feel of this fragrance is like being in a brick enclosed garden oasis within the city. Based on my personal experience, this is what I associate with New Orleans. Not “black magic” and hokey touristy stuff like that. New Orleans is a stinky city with a few urban oasis. Mojo Magique smells like one of these beautiful gardens in the city.
Notes listed include lemon, grapefruit, mandarin, muguet, fig, jasmine, lavender, cedarwood, sandalwood, patchouli, pepper, anise, and cinnamon. Launched 2013. PERFUMER – Jean-Marc Chaillan
Give Mojo Magique a try if you are looking for a fresh fig or a fresh woodsy fragrance. Or if you like perfumes like Dolce & Gabbana Light Blue, Annick Goutal Ninfeo Mio, L’Artisan Batucada, Penhaligon’s Juniper Sling and/or Huitieme Art Ciel d’Airain. Mojo Magique is unisex. I think it wears nicely in warm, humid climates.
I rarely comment on bottles/packaging but I want to say that I love the packaging. It’s very “perfumes of the 1930’s” packaging but modern. I think they did a great job with this.
Projection and longevity is above average for an EDT. I think this wears more like an EDP.
The 3.4 oz bottle retails for $100 at Mojo. For the time being, it looks like they offer a free sample of the product.
Victoria’s Final EauPINION – Herbaceous citrus, green fig and dry woods. An enjoyable, approachable fragrance in a cool bottle. It’s really what one would expect for a laid-back t-shirt brand in Louisiana to create. I want a full-size bottle…but remember I must have all of the figs.
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