I’m trying so hard to make this post not sound like I’m not a whiny, jaded fumehead, but I have a feeling this post is going to come across like I’m a whiny, jaded fumehead.
As a fashion brand, I like (and own some) Maison Martin Margiela and I love the concept of the Replica line, so when I heard about the perfumes, I wanted to try them. But, then I didn’t. I can’t really describe why other than once I read about the inspiration, I felt they came across as cynical, contrived and frankly, unoriginal. I also didn’t like the labels and the “style description” of male or female (this I admit, is me being picky because the fashion brand does have “men’s collection and “women’s collection”). But, most of all, I felt these were themes had already been done.
Then I sniffed a few and they were not of the quality that I was expecting from Maison Martin Margiela. These come across as poorer versions of niche (and sometimes mainstream) perfumes that already exist. I felt like my original thoughts of cynical, contrived and frankly, unoriginal were now justified¹.
Beach Walk opens as ozonic florals with ozonic citrus. And then it becomes a jasmine (a shrill, synthetic jasmine) with creamy, sweet florals. It dries down to one of those sheer coconut woods with a salty vetiver that you often see in this sort of thing (i.e. Estee Lauder Bronze Goddess).
The scent itself isn’t bad but it gets on my nerves because I feel I can get this same theme done better by both niche and mainstream perfume brands. But, this is my preference and like I said, Beach Walk isn’t bad. I get why people like and wear “beach” scents.
I’ve also concluded that the fashion brand Maison Martin Margiela is cynical and like most fashion, contrived. So, I guess these perfumes fit in just fine with the brand…and now that Margiela, the man himself, has exited the fashion house, who knows where the line is going. I mean, it’s a line without a creative director, so whatever.
Notes listed include bergamot, pink pepper, lemon, ylang ylang, coconut milk, heliotrope, musk, cedar and benzoin.
Give Beach Walk a try if you like “beach” scents or ozonic florals. Or if you like Bobbi Brown Beach, Estee Lauder Bronze Goddess, Avon Tahitian Holiday, Yves Rocher Manoï EDT, CB I Hate Perfume At the Beach 1966 and/or Bond No. 9 Fire Island.
Beach Walk has above average projection and longevity. It wears more like an EDP than an EDT.
Victoria’s Final EauPINION – Ozonic “beach” floral. I’m only irritated by it because it reminds me of a lot of other perfumes by niche and mainstream lines. It’s not bad and I didn’t hate wearing it, but I don’t feel it offers anything new to the perfume world and that bothers me. Yes, I’m a whiny, jaded fumehead.
¹Slightly off topic – Years and years ago, a perfume pal and me were discussing how sick we were of seeing a new, giant niche perfume brand launched weekly. We had been drinking and we joked about coming up with a cynical niche perfume line inspired by people’s memories, playing on perfumistas’ nostalgia named like Sineque (or something equally as dumb). We joked there’d be a boardwalk scent, a playground scent, a carnival scent, a smoky bar scent, etc. What’s so funny is that in our joke of “OMG, let’s launch a line that is made only to sell with like a dozen different scents ripped from other niche brands” is well, a hell of a lot like MMM’s Replica! I guess we really missed our chance 😉
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XO Vain – Post on coconut scents
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