Mainstream Monday – Sniffing a Popular Perfume
I was pleasantly surprised by the 3rd women’s perfume by Juicy Couture. I loved the original, hated the 2nd and really like this 3rd one. It surprised me. This is a big ‘ole 80’s floral amber in modern day drag. Fun and sassy.
The opening reminds me very much of Givenchy Amarige. And then it gets a little Mugler Alien. So, yeah, there’s amber-style citrus with big and bold white florals. This is when I see “Alien“, not the movie, that spooks me, but the fragrance 🙂 It’s that “solar” and warm shining jasmine. And then I get Dior Poison which is plummy-grape cough syrupy stuff with big florals. And not the new Poison, the old-school original formula Poison! So, yeah, amber fruits – check, big and sassy white florals – check. What’s the dry-down like? Oh, it’s like a boring Mugler Alien. A mix of sweet vanilla and “liquid” amber with sandalwood. The jasmine still lingers. It isn’t a terrible base, but it lacks the <umph> I expected from such a big, slightly obnoxious fragrance. It started out with such a “bang” that I expected a similar ending.
It only makes sense to me that a brand like Juicy Couture would “go there” and market big Mamma 80’s amber florals and perms to a younger, teenage crowd (look at their clothes, right?) that didn’t know those perfumes existed. OR did they market to the crowd that was a teenager in the 80’s and wore these florals and now they get these big Mamma 80’s amber florals in teeny bopper packaging? I don’t know…but either one works. And I think this is why their perfumes are so popular. Obnoxious in a way that your best friend or your aunt is. An admirable pushy with a enough charming sass to make you want to hang with it.
Notes listed include pink grapefruit, orange flower, mandarin, plum, honeysuckle, star jasmine, vanilla, amber and sandalwood.
As far as sillage, this has it but it isn’t a super long-wearing fragrance. Even I apply 1-2 sprays of this…I would not want to be the one car-pooling 14 year olds wearing this…Give Juicy Couture Couture Couture a try if you like big sassy florals like Givenchy Amarige, Mugler Alien, Dior Posion, “Original” Juicy Couture, and/or Estee Lauder Beautiful.
Prices and sizes range from $52-$87 and are available at Sephora and Ulta. I said in my video review that I wouldn’t rush out and buy a bottle but I did add it to my list. So, I do keep watching out for it at discounters such as Fragrancenet or for a gift set.
Victoria’s Final EauPINION – A big 80’s amber floral with cough syrupy fruits and large amounts of a sweetened jasmine. Don’t judge me too harshly, but I like this. In a over the top, nostalgic way. I feel like I smell this and I have frosted hair with a perm and crunchy hair gel and…mousse. Not high-art perfume at all, a little trashy and all fun. Like spending the weekend going to a club that spins House music with your trashiest girlfriend or boyfriend instead of going to the opera with a guy that drives a Benz and wears nice suits.
Want more reviews? Try…
Katie Puckrik – a video review
Basenotes – (member reviews)