Jo Malone London Wild Bluebell Cologne Perfume Review

Jo Malone Wild Bluebell

I don’t know why I try “dewy florals”. These things always leave me with a headache. Real, dewy florals do not but when they are translated into fragrance products, I’m usually left disappointed and in need of pain relievers.

Jo Malone London Wild Bluebell opens as a dewy hay floral. It reminds me of clover, well an “industrial strength” clover. These top notes bring to mind Clinique Happy. It’s that same fruity/watermelon-floral-fresh vibe but without the citrus and with more greens. Oh, it hit me. Do you remember Clinique Happy in Bloom? Jo Malone Wild Bluebell smells very much like it but not as complex. The fragrance is a dewy, watery, “cool as a cucumber” lily of the valley with soapy florals. and watermelon. It’s very sharp and because of this it always leaves me on the verge of having a headache. Eventually the fragrance becomes sweeter and with more powder. I’m left with vanilla-heliotrope-baby powder-laundry musk.

I can understand how people like perfumes like this. However, these sort of florals and me don’t mix. For some reason Clinique Happy has always given me a headache…and now I can add Wild Bluebell to my headache list.

Jo Malone Wild Bluebell perfume ad

Notes listed include bluebell, clove, lily of the valley, eglantine (briar rose), jasmine, amber and musk. Launched 2011.  PERFUMER – Christine Nagel

Give it a try if you like aquatic, Febreeze-like florals or perfumes like Clinique Happy or any of the Clinique Happy variations, DKNY pureDKNY Verbena, NEST Passiflora and/or Penhaligon’s Bluebell. I perceive Wild Bluebell as a feminine fragrance.

It’s sold as a “cologne” but it wears for about 5 hours on me. I would say that projection and longevity are above average for something sold as a cologne concentration.

The 3.4 oz bottle retails for $115 at Nordstrom. An 1 ounce bottle is also available for $60.

Victoria’s Final EauPINION Soapy, dewy, watery, cool floral. Soooo not my thing. My body rejects it.

Want more reviews? Try…

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Now Smell This – Compares/contrasts this and the one by Penhaligon’s

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* Sample obtained by me. Jo Malone ad and bottle from Jo Malone London. Post contains an affiliate link. Thanks!

6 thoughts on “Jo Malone London Wild Bluebell Cologne Perfume Review

    1. I hate to say it but I feel the last few Jo Malone Londons have left me feeling that way too (especially that latest Peony one).

    1. 🙁 I feel your pain but I must admit that it’s nice to know someone else that feels that way. That’s such a popular perfume. I thought I was the only one that couldn’t wear it!

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