INeKe After My Own Heart Perfume Review

Ineke After My Own Heart


It’s an annual tradition on EauMG to feature “purple flowers” on the week of Nowruz/Vernal Equinox. “Purple flowers” are what I call flowers that (usually) have purple blossoms and bloom in spring: lilacs, violets, iris, heliotrope, hyacinth and wisteria (when I’m feeling generous). These are the sort of florals that make me think of spring. Plus, it gives me an excuse to talk about some of my favorite floral notes.

After My Own Heart was the first fragrance launched by San Francisco-based house, INeKE. After My Own Heart is described as a lilac soliflore. It is. After My Own Heart is a green, slightly powdery “purple” floral. “The scent of fresh lilacs floating on the early evening breeze.” This is a light, whimsy floral evoking springtime memories.

After My Own Heart is like grass and flowers kissed by rain. It opens with a dewy bouquet of spring flowers and green foliage. It’s an ozonic, heady floral. It’s like orange blossom water and a-prettier-than-in-reality lilac. The heart is an arrangement of dewy, pollen-y spring florals and crisp, clean “ozone”. It dries down to a powdery, honeyed lilac and white musk. It’s slightly vanillic with a faint, floral heliotrope.

This is one of those light, airy, breezy perfumes. It’s not my type of perfume that I wear (dewy florals and me mix as well as amaretto and tomato juice). However, it’s a really great lilac for the money. I recommend it if you like perfumes in the Jo Malone London or Aerin Lauder lines. It’s overall feel is carefree, joyous and better-than-reality.


Ella Raines

Notes listed include bergamot, raspberry, crisp green foliage, lilac, sandalwood, heliotrope, and musk. Launched in 2006. PERFUMERIneke Ruhland

Give Ineke After My Own Heart a try if you like dewy florals or lilac fragrances. Or if you like Chanel Une Fleur de Chanel (discontinued), Frederic Malle En Passant, Guerlain Aqua Allegoria Angelique Lilas, Jo Malone London White Lilac & Rhubarb and/or Marc Jacobs Rain. 

Projection and longevity are average.

The 2.5 oz spray of After My Own Heart retails for $95 at INeKe. There’s also an excellent discovery set that retails for $25 that I highly recommend.

Victoria’s Final EauPINION Dewy lilac. I appreciate it but it’s not the lilac for me. (Here’s my list of lilacs).

To find out more about INeKe, check out my “In the House” feature.

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*Sample provided by the brand. I am not financially compensated for my reviews. My opinions are my own. Product from Fragrantica. Ella Raines with PUPPIES from