In the House is a feature on EauMG. I’m collecting my experiences from years of perfume sampling and putting together a quick brand overview. There are so many perfume lines out there that it can be overwhelming. My goal with this is to quickly introduce people to niche and indie lines that may be of interest to them.
Who’s in the house? Neela Vermeire Creations
The History & The Perfumer: Neela Vermeire Creations are perfumes inspired by “the history, culture, nature and modern life of India”. Neela Vermeire is the creator and creative director of the line. She’s an Indian in Paris. I’ve met Neela and she is a genuine person that truly loves perfume. Her background is in law but I’d say her future is in perfume. She wanted to create a line of perfumes inspired by India’s vast cultural identity.
Neela paired with perfumer Bertrand Duchaufour. Bertrand is a French perfumer with 30 years experience that has created perfumes for such niche brands as L’Artisan, Eau d’Italie, Penhaligon’s and The Different Company. He worked with Neela to help bottle her olfactory visions and memories.
My impressions of the brand: There’s some brands that one connects with immediately. And I connected immediately with Neela Vermeire Creations as these were the sort of notes I like: cardamom, iris, incense and rose. On a personal level, these are very “me” fragrances. I don’t expect for everyone to share my experience but there was something about these that I was drawn to; I just liked them from the first wear. And I still like them. I also like that the line isn’t overly extensive, launching a dozen perfumes at once. I like that the line consists of four perfumes.
Brand’s strengths: Intelligent yet approachable compositions. I think the brand also does “gourmand” very well because their gourmand notes and fruity notes manage to come across as sophisticated. I think these are brilliant homages to Indian culture. Also, take a look at the logo. I love that it is an Ashoka Chakra (that can be seen on the flag of India as well) that incorporates the Eiffel Tower. How cool is that?
Brand’s weaknesses: Really the only one I can think of is the price. By my standards, they’re expensive but it’s up to you to determine if they’re worth it. In my opinion, they are but this of course could be argued 🙂 Another issue could be the limited distribution; there are limited opportunities to try before you buy (however, the brand does sell samples).
I have tried: All of them including Mohur Extrait.
My favorite/s from the line that I’ve tried: Mohur and then a tie between Trayee and Bombay Bling depending on my mood.
My least favorite from the line: Ashoka (which I really like but not as much as the other three).
You may like some of the perfumes in this brand if you like perfumes like: sophisticated gourmands, leather ambers, incense fragrances, jammy roses and/or fruity scents for grown-ups.
Does the brand offer samples or a discovery set? Yes, the brand directly offers a sample set and discovery coffret within the US and EU. Some retailers also offer samples for purchase.
Available products from this line: EDPs. There’s a limited edition Mohur extrait.
Price range: $250-$260 for 2.2 oz. bottles.
My “Must-Try” Picks
With a line of only four perfumes, I say try them all!
Mohur – Gourmand rose with leather.
Trayee – “Gourmand stoner incense”.
Bombay Bling – An awesome fruity-floral.
Ashoka – Dry fig and leather.
Want more In the House?