— fragrance —

In the House – Brand Spotlight on Neela Vermeire Creations

January 29, 2015

Neela Vermeire Creations

In the House is a feature on EauMG. I’m collecting my experiences from years of perfume sampling and putting together a quick brand overview. There are so many perfume lines out there that it can be overwhelming. My goal with this is to quickly introduce people to niche and indie lines that may be of interest to them.

Who’s in the house? Neela Vermeire Creations

Neela Vermeire Creations

The History & The Perfumer: Neela Vermeire Creations are perfumes inspired by “the history, culture, nature and modern life of India”. Neela Vermeire is the creator and creative director of the line. She’s an Indian in Paris. I’ve met Neela and she is a genuine person that truly loves perfume. Her background is in law but I’d say her future is in perfume. She wanted to create a line of perfumes inspired by India’s vast cultural identity.

Neela paired with perfumer Bertrand Duchaufour. Bertrand is a French perfumer with 30 years experience that has created perfumes for such niche brands as L’Artisan, Eau d’Italie, Penhaligon’s and The Different Company. He worked with Neela to help bottle her olfactory visions and memories.

My impressions of the brand: There’s some brands that one connects with immediately. And I connected immediately with Neela Vermeire Creations as these were the sort of notes I like: cardamom, iris, incense and rose. On a personal level, these are very “me” fragrances. I don’t expect for everyone to share my experience but there was something about these that I was drawn to; I just liked them from the first wear. And I still like them. I also like that the line isn’t overly extensive, launching a dozen perfumes at once. I like that the line consists of four perfumes.

Neela Vermeire Bombay Bling

Brand’s strengths: Intelligent yet approachable compositions. I think the brand also does “gourmand” very well because their gourmand notes and fruity notes manage to come across as sophisticated. I think these are brilliant homages to Indian culture. Also, take a look at the logo. I love that it is an Ashoka Chakra (that can be seen on the flag of India as well) that incorporates the Eiffel Tower. How cool is that?

Brand’s weaknesses: Really the only one I can think of is the price. By my standards, they’re expensive but it’s up to you to determine if they’re worth it. In my opinion, they are but this of course could be argued 🙂 Another issue could be the limited distribution; there are limited opportunities to try before you buy (however, the brand does sell samples).

Neela Vermeire Mohur Extrait

I have tried: All of them including Mohur Extrait.

My favorite/s from the line that I’ve tried: Mohur and then a tie between Trayee and Bombay Bling depending on my mood.

My least favorite from the line: Ashoka (which I really like but not as much as the other three).

Comparable brands in style: L’Artisan Parfumeur, Vagabond Prince, Vero Profumo, By Kilian and Etat Libre d’Orange. 

You may like some of the perfumes in this brand if you like perfumes like: sophisticated gourmands, leather ambers, incense fragrances, jammy roses and/or fruity scents for grown-ups.

Does the brand offer samples or a discovery set? Yes, the brand directly offers a sample set and discovery coffret within the US and EU. Some retailers also offer samples for purchase.

Available products from this line: EDPs. There’s a limited edition Mohur extrait.

Price range: $250-$260 for 2.2 oz. bottles.

Where to buy – Neela Vermeire Creations e-store (great for EU), Luckyscent and here’s a list of stores around the globe.

Neela Vermeire Creations

My “Must-Try” Picks

With a line of only four perfumes, I say try them all!

Mohur – Gourmand rose with leather.

Trayee – “Gourmand stoner incense”.

Bombay Bling – An awesome fruity-floral.

Ashoka – Dry fig and leather.

You can follow Neela Vermeire Creations on Twitter, Facebook and Instagram. I LOVE Neela Vermeire’s Instagram account, so many pretty pics from around the globe. And so many great images from Paris.

Want more In the House? 

Ramon Monegal

aroma M

L’Artisan

Providence Perfume Co. 

Arquiste

Atelier

*Logo and creators image from NV Creations. Product pics from Fragrantica. Please note that there is new and improved packaging. Luckyscent has nice shops of the new bottles with the Ashoka cap.

14 thoughts on “In the House – Brand Spotlight on Neela Vermeire Creations”

  1. You’re so right Victoria, I should definitely try them all. They all sound lovely in their own right, and those bottles are just gorgeous. It’s my birthday in less than 1 week, perhaps I shall *gift* myself with some Neela Vermeire creations. 🙂

  2. I love your In The House posts. I have only recently tried this range and I really liked all of them. My favourite was Bombay Bling and I didn’t think I liked fruity florals but my god it’s delicious. Like you say, the only downside is the price – they are a little on the high side for me personally. I do have my eye on the 4 x 8ml (I think from memory) set though. I’m not sure if I’ve commented on your blog before but I think it’s great and was actually one of the first that I discovered when I went batty for perfume.

    1. I didn’t think I would ever fall for a fruity-floral until I tried Bombay Bling! It’s really delicious but it’s interesting too. It’s not just juicy fruits and pretty florals; it has so much going on.

      They are expensive (by my standards). I do like the discovery set because with these perfumes, they are long-wearing, so I don’t need too much. I think the full bottle price could be OK if you are the type of person that buys perfume once a year and wears the same thing (not a flirt like me, lol).

      Thank you for reading 🙂

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