Humiecki and Graef seem to take pride with their bizarre-o perfume inspirations. Multiple Rouge is “inspired by ecstatic joy on the cusp of sentimentality“. Whatever. This is futuristic fruit.
Jell-O mold fruit salad and some sweat. Cool, metallic pineapple suspended in raspberry/cranberry Jell-O. It’s more aluminum fruits from a distance and disco booty up close (overripe fruits). Being that it projects most people are just going to smell metal fruits. The dry-down is a fruity musk. FRUITS!
Now from a distance (AKA what people around you will smell), Multiple Rouge is a synthetic frozen fruit salad. It’s super fruity and weird. This is a classic case of great brand pairing and marketing. This absolutely works for Humiecki and Graef. I don’t think any other brand, mainstream or niche, could pull this off. If someone mainstream did it, people would call it cheap and synthetic. If any other niche brand did it, it wouldn’t fit their brand. It would be “too weird”. Or too fruity.
Notes listed include red berries, frozen orange, peach kernel, green pineapple, Vietnamese coriander, green violet and immortelle. Launched 2009.
Give Multiple Rouge a try if you like fruity perfumes. Or if you like perfumes Byredo Pulp, BLOOD Concept perfumes and/or Etat Libre D’Orange perfumes. I consider Multiple Rouge unisex.
Projection and longevity are above average. Humiecki & Graef label their perfumes as “Eaux de Toilettes Concentrees” but they’re actually parfums. This fragrance projects and lasts and lasts.
The 3.4 oz bottle retails for $220 at Babalu Miami.
Victoria’s Final EauPINION – Weird metallic fruits. Freaking weird metallic fruits. I like it but I can’t tell you why because I don’t know why.
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