HEELEY Bubblegum Chic Parfum Extrait Perfume Review

Heeley Bubblegum Chic

Bubblegum niche. This doesn’t bother me. I love kitsch and I think there should be more humour in the perfume world. Bubblegum Chic has the components of a traditional, feminine white floral with the addition of clean musks and fruits that all of the kids are into these days. Right?

Bubblegum Chic is a sweeter white floral. It opens with indolic jasmine and cooling tuberose with peaches. The jasmine in this is intense. The tuberose is intense. But, that’s what I expected. Even though I use intense to describe the flowers, Bubblegum Chic isn’t difficult to wear. The peach and melange of  red fruits keep this white floral from being like the classics. The heart adds a soapy red rose and white musk that cleans things up a bit. The dry-down is a sheerer version of the white floral opening with juicy summer fruits.

Here’s the deal – With the name and the addition of white musk and fruits, one would expect for this to be for a younger crowd…like for teenagers, you know, spoiled teenagers with their dad’s credit card in hand. It could be, but what I see – This is a grown-up fragrance. It’s not a youthful fragrance masquerading as grown-up carrying around a designer purse. It’s a mature fragrance wearing a few youthful accessories.

Does the world need another white floral fragrance? Probably not. There are plenty of nice ones on the market (looking at you Malle Carnal Flower). But, I do like Bubblegum Chic and I enjoy wearing it. It’s more casual than Carnal Flower or Fracas but not a cheap substitute of a white floral perfume like Madonna Truth or Dare or any of those other “updated” white florals that are on a budget. My only complaint is that it didn’t “go there”. I think the kitsch of it could of been played up more. Give me Jayne Mansfield! Glamorous camp but underneath the makeup, blonde hair and bullet bra we have a very smart woman.

Jayne Mansfield

Notes listed include jasmine sambac, tuberose, white musk and fruits. Launch date 2011.

You must like wearing white florals to wear Bubblegum Chic. Give it a try if you like the original Juicy Couture, Fracas (especially if you find Fracas too “heavy”), Malle Carnal Flower, Madonna Truth or Dare, and/or original Michael Kors. Yes, Bubblegum Chic is a feminine fragrance.

I find projection and longevity to be below average for an extrait. I think it wears more like an EDP.

The 1.7 oz bottle of Bubblegum Chic retails for $230 at MiN NY.

Victoria’s Final EauPINIONImagine a white floral with a little bit of dermal filler, you have Bubblegum Chic. What’s wrong with smelling as young as you feel? Nothing.

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*Sample provided by MiN NY. My opinions are my own. Product pic from MiN NY. Jayne Mansfield pic from

7 thoughts on “HEELEY Bubblegum Chic Parfum Extrait Perfume Review

    1. Yes, just as easy to wear as Amarige 😉

      Do Son is gorgeousness. I was actually delighted that the other day on the bus, I asked a young college aged girl what perfume she was wearing. Do Son. It’s nice to know that the youth of today know a good white floral when they smell one.

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