Mainstream Monday: Sniffing a Popular Perfume
The past few years have been good for Gucci. Basically, you see it everywhere…again. For myself, I have an interest in Gucci again. So, when Bloom came out, the first perfume by creative director Alessandro Michele, I should have been excited. But, the deal is that Gucci, as fragrances, aren’t very cohesive in comparison to other designer perfume brands like Prada (which all seem “related”) or even Tom Ford. Gucci fragrances are all over the place. In their attempt to please everyone (and sell a lot of perfume), they sort of diluted the branding.¹ One thing I look at with designer perfumes, aside from if they smell “good”, is that I like to consider if they are an extension of the fashion house. I look for something that fits with the brand.²
The bottle does appear to work with the current state of the brand. As of what Gucci is under Alessandro’s direction, it’s very, very Gucci…and also very 80’s Conair phone meets Almond-shade refrigerator. Now let me get to what is inside since that’s what is important! The first few times I tried Bloom, yes, running through airports in Europe, I liked Bloom. I didn’t love it. I thought it was like many other things in the “clean white floral” genre. After wearing Bloom under better circumstances, I can tell you that I enjoy it much more than I ever thought I would!
Gucci Bloom is a white floral. It opens with a clean, humid jasmine and tuberose. The good news – it’s not heavy. My first impression was that I thought Bloom was clean, almost soapy. After it wearing it, I will say I was wrong. Bloom is a fresh, heady, humid jasmine, tuberose and honeysuckle. It’s a big ‘ole white floral with a sheerness that makes it feel more modern. The heart adds an earthy element – a faint hint of white button mushrooms and orris/iris. Because of the faint mushroom-y note, I’m reminded of gardenia. The dry-down is a warm musk, coconut oil and a scattering of white petals. It sounds corny, but the base makes me think of sunshine after a quick, heavy rain shower in some place lovely and tropical. It’s like those rays of light illuminating dewy tuberose blossoms.
I really like Bloom but I have so many other things like this – original Marc Jacobs, original Michael Kors, Shanghai Tang Spring Jasmine, Diptyque Do Son, Avon x Cynthia Rowley Flower. But, I still want a bottle of Gucci Bloom. In comparison, it feels slightly more updated/modern than what I own. Not that this would apply to you guys, but I when I wore those clean white florals during a time of my life that I’ve outgrown. Bloom is everything I like about an airy white floral without any of the baggage. (This won’t apply to you, but I’m sure you can relate to “outgrowing” a perfume/genre).
Notes listed include jasmine sambac, tuberose, Rangoon creeper and orris root. Launched in 2017. PERFUMER – Alberto Morillas
Give Gucci Bloom a try if you like sheer, pretty white florals. Or perfumes like the original Michael Kors, Diptyque Do Son, Kim Kardashian, Nishane Tuberóza and/or Gucci Flora Gracious Tuberose. Or any of the ones that I already own and mentioned above.
Projection and longevity are average. FYI – there’s really nothing better than wearing Bloom on a mild, rainy day. There’s something about the humidity that really makes Bloom wear like you’re hearing rain on broad banana leaves or the rustle of large palms. It’s like a lovely, romanticized version of thunderstorm in the most beautiful garden in Mexico.
Victoria’s Final EauPINION – Fresh, humid jasmine and tuberose. It’s on my to-buy list. I don’t *need* another thing like this, but I enjoy wearing it. If I go by cost-per-wear, I think I’d get a lot of mileage out of Bloom.
¹I like many Gucci fragrances (i.e the über tacky Rush and the balsamic Gucci EDP) but it seems like the perfumes went through an identity crisis (as did the brand). I just don’t get how one jumps from Gucci Envy flankers to Guilty like that.
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*Sample obtained by me. Product pic from Fragrantica. Tania Mallet pic from www.fanpix.net. Post contains affiliate links. Thanks!