It isn’t that I dislike Dior Addict 2, it is just that I can’t get over how it totally defines like 5-10 years of main stream perfumes. Spritzing on Addict 2 is like a 10 year time warp to 2000. It is a time capsule in a bottle. It is everything that was the rage. I felt like perfumes were only being made for “young” people through 1999-2006. Everything was young, “flirty”, and mostly pink! Dior had to jump on the bandwagon as well in 2005. How many freaking limited edition flankers have they created since launching this stuff? And how many “lighter” versions have they made to compensate for this “gum smacking 14 year old mall rat with a fake hot pink Coach bag all up in your face” fragrance?
Addict 2 opens as an airy, aquatic fruity fragrance. It has all sorts of pink fruits like pink grapefruit and watermelon. This does give Addict 2 an energy. It then has melons and grenadine. The heart is a watery, aquatic floral with water lotus and freesia. It eventually dries down to a white musk.
It’s not an unpleasant perfume. In fact, it’s very pleasant. However, it’s nothing like the original Addict. This was the Addict for the new millennium. And I don’t know if I should be offended by that or not.
One thing that really bothered me was when this fragrance was launched, there was a gross ad campaign. I mean a 12 year old wearing makeup in their underpants selling a “sexy” and “intoxicating” product. The company states, “Inspired by the Dior Girly collection, this tangy fruity-floral incarnates a bubble of optimism and mischievous femininity for the innocently sexy girl.” WTF? I had to attach the ad and ask you “Do you know where your 13 year old daughter is at tonight?” Hopefully, she is not purchasing perfume.
I like this fragrance but I find it too “young” for me. I can see how a younger person could like it but that name is such a turn off! I’d never buy a fragrance called that for my neice.
I totally know where you are coming from. I agree that the name isn’t appropriate for their target audience. I also didn’t like the ad campaign of the “lolita” 13 year old when it came Dior Addict II was 1st launched.