Ben Gorham, the very, very handsome founder of Byredo, has said this about the brand’s most recent perfume launch:
“The idea of marrying someone you don’t know was very interesting. There’s anxiety and excitement, and I described this person as a ‘flowerhead’, because the bride is completely covered in floral hair arrangements.”
It’s really sweet of him to be thinking of me, an unknown stranger, like that. I’m flattered, Ben, I really am, but I can’t. I’m already a married lady 🙁 In all seriousness, Flowerhead is inspired by the florals used in Indian weddings and I also think it is the brand’s excuse to make something impressively beautiful.
Flowerhead is a bitter floral with green notes. It reminds me of marigold and jasmine. What makes Flowerhead stand out in a sea of high-quality florals is that bitterness and greenness. The heart is a white floral that isn’t creamy or overwhelming. Once again celery-like greens and rhubarb keep this from being “stuffy”. It smells like fresh white florals. Flowerhead dries down to a soft, ambery floral. This base is a great contrast to those bitter, white florals.
I see this sort of thing happen a lot with niche perfumes. You can tell that the perfumer or creative director has some sort of floral hang-up that they overcome with time. Eventually they’ll launch a gorgeous unapologetic floral (Serge Lutens, HEELEY, Malle have all done this). I think Byredo is now in awe of the natural beauty of florals (this and Inflorescence). As a person that felt strange wearing florals in the beginning but now loves them, I completely empathize. You realize after smelling and wearing many different compositions and even single notes, that there is really nothing more beautiful than what nature offers us with flowers. And it’s fine. It’s OK to smell like a flower. Sometimes we just want to smell unapologetically beautiful.
Now saying that, Flowerhead is very well done in that it is an enveloping floral that isn’t suffocating. But, still, you’re going to have to love wearing florals to love wearing Flowerhead.
Notes listed include angelica seed, cranberries, lemon, sambac jasmine, green notes, rose petals, tuberose, suede and ambergris. Launched 2014. PERFUMER – Jerome Epinette
Or if you like perfumes like Hermes Jour de Hermes, Arquiste Fleur y Canto, Diptyque Do Son, Fragrance Republic No. 2 and/or YOSH White Flowers. Being a floral, many people will perceive it as a feminine. And I rarely say this, but Flowerhead would make a great bridal fragrance.
Projection and longevity are above average.
Victoria’s Final EauPINION – Bitter, green white floral. One of the better white florals that has been launched in the past 5 years.
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