The Mainstream Monday: Sniffing A Popular Fragrance
Burberry The Beat reminds me of how a GAP store smells. It’s difficult to explain, but it does. It is a mix of air conditioner, cotton, and obviously, GAP scents (specifically GAP Stay, so maybe it isn’t so difficult to explain).
The Beat opens with a kick of bergamot and tea. It reminds me of unbrewed Ceylon earl grey black tea. But, The Beat isn’t earthy tea or dried black tea-like. It’s citrusy in the way that Ceylon tea is citrusy. Underneath all of the tea, there is lots of clean pink pepper and white musk. This keeps the tea from being too “tea”. And it keeps The Beat mainstream. And it is what drowns out that teeny hint of creamy cardamom. With a bit more time, I get more of the pink pepper, clean musk, and spring flowers. It is like you mixed Penhaligons Bluebell with Bvlgari Thé Blanc and Thé Rouge. It’s pretty, too pretty. The Beat could benefit from some black tea leathery earthiness. (I heard that the Elixir has this and I must try it. I think I may love it). Anyways, The Beat wears like spring. It’s a cool ozone floral; the heart is all bluebell and white musk. The dry-down still has that cool, spring bluebell with a bit of warm, modern cedar. In a way, I’m reminded of Dolce & Gabbana Light Blue at the dry-down. And I’m reminded of the GAP again. This dry down reminds me of clean or new cotton shirts. The Beat seems like a GAP scent in disguise. It’s more American mall than British classic luxury.
For a mainstream fragrance, especially a mainstream fragrance marketed to young people… remember the hipster music campaign and Agyness Deyn with this launch… Burberry The Beat isn’t bad. Burberry seems to make mainstream scents that I like such as Burberry (classic) for Her, Burberry Weekend for Her, and Burberry Weekend for Him. I’m really surprised that I didn’t hear more about The Beat and that it has disappeared, well overshadowed by “sport” scents. The Beat had a short existence and I don’t know why. Obviously, something even more generic came along and swooped the mainstream mall masses off their Skechered feet. (Hey, there’s nothing wrong with Skechers! Just ask Kathy Griffin). Anyways, like D&G Light Blue, this isn’t bad. I need to try the Elixir. It is described as having more tea and iris. With more tea and iris, this could be a mainstream scent that I’d wear frequently. Right now, it is something I can like on other people but wouldn’t go and buy for myself.
Notes listed include bergamot, mandarin, Ceylon tea, cardamom, pink pepper, bluebell, iris, white musk, vetiver, and cedarwood.
Give Burberry The Beat a try if you like clean, floral tea scents. Or scents like Lacoste Pour Femme, Bvlgari Omnia, Dolce & Gabbana for Her, GAP Stay, Bvlgari Thé Rouge, CK One, and/or Victoria’s Secret Dream Angels Heavenly.
Victoria’s Final EauPINION – The GAP – clean cotton mixed with delicate floral “mall” scents. It isn’t bad. I may pick up a bottle at a super cheap price.
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*Sample obtained by me. Product pic from Fragrantica. Post contains an affiliate link. Thanks!