Mainstream Monday – Sniffing a Popular Perfume

Last week I reviewed Banana Republic’s newest feminine addition to their fragrance collection, Wildbloom Rouge. Today I’m taking a look at their most recent masculine addition, Wildblue Noir.

Wildblue Noir opens as “sweet ozone”. It’s fresh but not overly clean fougere. It’s one of those sweet fougeres that seem to be popular with young men now. Wildblue Noir becomes warmer and softer. It really is a chocolate suede with an ambery musk. Going from fresh aromatic to warm and cozy, this fragrance reminds me of another that I rather enjoy smelling, Penhaligon’s Endymion. I would say that Wildblue Noir could be a relative to Endymion. It lacks the lavender but it seems to have the rest.

Notes listed include green notes, spices, sea notes, musk, vetiver, coffee, suede, leather and dark chocolate. Launched 2013. PERFUMER – Jean-Claude Deville

Or if you like perfumes like Jo Malone London Black Vetyver, Bond No. 9 New Haarlem, Penhaligon’s Endymion and/or Rochas Man. I would consider Wilblue Noir to be masculine and a good choice for guys that like younger, more modern scents.

Projection and longevity are average.

The 1.7 oz bottle retails for $45 at Banana Republic stores.

Victoria’s Final EauPINION – Goes from fresh, aromatic to cozy chocolate suede. It’s not a groundbreaking idea as it does remind me of other things, but I think it’s really good for the price. It’s chocolate and coffee that won’t suffocate you like Mugler A*Men can!

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Rebecca Kelsey

The Wall Street Journal – The press release

*Disclaimer – Product provided by PR. I am not financially compensated for this review. My opinions are my own. Product pic from Fragrantica. Tom Waits from “Coffee and Cigarettes” from www.fanpop.com. Pic is sort of unrelated, but it’s cool.