Mainstream Monday – Sniffing a Popular Perfume
Banana Republic Wildbloom Vert is a flanker to Wildbloom (which I haven’t tried but I’ve tried the other flankers). “Vert” is a fitting name for this flanker; it’s a crisp, green floral.
Wildbloom Vert opens with fruity aldehydes. It’s a crisp, clean perfume that is all about the aldehydes. And because of this, Wildbloom Vert comes across as sort of “retro” in a crisp, clean 90’s meets 70’s sort of way. The heart becomes Estee Lauder White Linen meets L’Eau d’Issey, crisp and ozonic florals with greens. The dry-down is sheer “seaside” woods and clean, “fresh” musks.
The fruits in this read more like fruity aldehydes instead of Jolly Rancher sour apple like in DKNY Be Delicious. It doesn’t smell “young” or juvenile. When I “analyze” designer perfumes, I don’t just pay attention to the “smell”. I like to see if the perfume works with the brand. I want it to be a fragrance extension of the brand. Wildblom Vert fits with Banana Republic. It goes with their aesthetic of white shorts and linen-blend boatneck tops for summer (and it works for a variety of age ranges). It goes with all of Banana Republic’s summer catalogs for as long as I can remember.
Notes listed include pear, violet leaves, pink lady apple, peach blossom, gardenia, magnolia, coconut wood, teakwood, sandalwood and musk. Launched 2012. PERFUMER – Ilias Ermenidis
Try Wildbloom Vert if you like clean, aldehydic perfumes. Or if you like perfumes like Estee Lauder Pure White Linen, Malle Outrageous!, Ulrich Lang Lightscape, Issey Miyake L’Eau d’Issey and/or CK Eternity for Women. I perceive Wildbloom Vert as more feminine. And it is a good choice for warmer weather wear.
Projection is above average. It has sillage. Longevity is average.
The 1.7 oz bottle retails for $48 at Banana Republic stores.
Victoria’s Final EauPINION – Fruity aldehydes and crisp florals. Like white shorts and floral print button-ups, Wildbloom Vert isn’t to my aesthetic but it does fit the Banana Republic aesthetic (and that is what matters). I think it is a well-done fragrance and don’t just think of it as a some fruity-floral. It’s an aledhydic floral. And if you do like the Estee Lauder White Linen flankers or Issey Miyake L’Eau d’Issey flankers, you should try this the next time you’re at the mall.
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