The Lipstick League – Week of 2.6.17

90's Almay Ad

The Lipstick League – week of 2.6.17

Question of the Week: Is there a beauty brand that you feel is in need of a makeover or overhaul? If so, what would you do to reinvigorate the brand?

EauMG’s Answer: Oh, this is such a great question! I can’t wait to see what the other LLers are saying. A lot of makeup brands have really stepped up their game over the past few years (like Wet n Wild and Maybelline) offering high-quality products in decent packaging. I think the biggest thing that should happen is brands should expand their complexion products to suit a spectrum of complexions. I think some of the biggest “perps” of a limited line that shouldn’t be limited are Almay, Neutrogena and IT Cosmetics. Let’s just talk about the makeup ad above. You mean Almay used to have a FULL shade range?! WTH happened from the 1990’s to now?! What is their excuse?!

Speaking of fragrances, I wish Bath & Body Works would fix their entire aesthetic. It’s so old, cluttered and dated. This is going to sound snobby but their labels all look like they were done by first semester graphic design students. Nothing about their packaging appeals to me. If it were up to me, I’d hire people with an eye better than mine to redo the packaging. OR AT LEAST, do a little brand that appears (and smells) more modern, minimal and more “Millennial”. 

Gouldylox – I’m back from my first Gouldylox vacation and I have so much to share! Liquid lips that don’t budge? The truth on that new shower foam? A plumping facial mist? Let’s discuss!

My Beauty Bunny – Ever wondered what the most long-wearing lipstick on the planet is? Then you need to check out my review of LipSense from Bombshell Cosmetics!

Nouveau Cheap – I put the new Yes To Cotton Micellar Water to the test and here’s my verdict.

Phyrra – Looking for a romantic makeup look? Check out my Sugarpill Feline Fancy Tutorial and Review!

Prime Beauty – is choosing her readers as her Valentine this year. Take a look at the stunning Peace and Love Earrings she’s giving away to 2 lucky readers. They are a $336 value!

we heart this – Want to learn about ONE product that does the job of THREE items I guarantee you have in your shower right now? Click here and prepare to be wowed.

Beauty Junkies Unite – Amber’s been doing her best to combat dry winter skin. Who knew that this new rose moisturizer from Fresh would do the trick?

Blushing Noir – I tested EVERY SINGLE ONE of the new Wet N Wild MegaLast Liquid Catsuit Matte Lipsticks and ranked them ALL in order from best to worst right here!

Clumps of Mascara – We take our hair pretty seriously. Even if you’re only 4-years old. Check out these tips and tricks of managing little girl crowns.

EauMG – Wearing this designer perfume is like falling back into some sort of silk-covered, fluffy cloud fantasy.

fanserviced-b – This Korean beauty face lotion is affordable, has great ingredients, and it’s easy to find in the U.S.

(Wondering what the Lipstick League is? Find out here.)

Gouldylox is Currently Craving: I love the look of a metallic liquid lip and these colors from the new Smashbox collection have me yearning to relive the 80’s.


*Some posts may contain affiliate links. 1990’s Almay ad from Lipstickalley.com.

2 thoughts on “The Lipstick League – Week of 2.6.17

  1. Wow, I agree ‘WTH happened from the 1990’s to now?!’ It makes no effing sense why shades are so limited by certain brands. I don’t work in the industry, but I can’t imagine what lame cost-benefit analysis is driving their decision to only produce pale-people shades! Ugh it makes me mad and sad and disappointed. I want our culture to be better than this by now. 🙁

    • I just assumed these brands were always like this but I guess that’s not the case!

      They obviously thought it wasn’t “worth” it but it’s like if you don’t offer something, of course, your sales won’t be high in that area! I think this is changing now that brands see there is a market (duh) for a wide variety of shades not just like 6 rose-based beige-y shades.

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