Mainstream Monday – Sniffing a Popular Perfume
In the world of perfumery, the word “synthetic” may have negative connotations since marketing has clouded quality with words like “natural” to justify high prices for products. “Synthetic” is often used to describe “cheap” headache inducing perfumes in a world where if you utter the word “chemical” you’ll incite hysteria. However, synthetic shouldn’t always be viewed with an unfavorable mindset. Synthetics in perfumery can create an abstract beauty that makes realism appear pedestrian.