Precious Liquid is a new brand of perfumes founded by wife and husband (Geo, a model turned entrepreneur and Richard Herpin¹, a classically trained perfumer). The perfumes are labeled as if they are single note/soliflores but they are more complex than their names imply. Precious Liquid encourages layering of their scents. There’s an option to buy fragrances in a set, 3D Set², so that you can layer as you please with perfumes that were built to work with one another. Or you have the option to wear them… Continue reading | 2 Comments
Mainstream Monday: Sniffing a Popular Perfume
When Miu Miu was launched, I didn’t want to try it. Why? Because I loved the bottle and ad campaign so much and I didn’t want to be disappointed by the actual product inside the bottle. Reviews started to be published and the opinions were really lukewarm. With so many launches and so little time, I didn’t go out of my way to try Miu Miu.
I can’t really think of a genre in perfumery that is more polarizing than “green”. So many people, novices and experienced perfume wears, have told me they don’t like green perfumes. I’m not really surprised by their confession. The last time green perfumes were “in” was decades ago, before Millennials were even born. They don’t really fit with the current olfactory aesthetics, so they aren’t really familiar. People often define green perfumes to me as “rigid” or “uncomfortable”. I think of green perfumes like I do “green juice”… Continue reading | 2 Comments
PURPLE FLOWERS WEEK 2017
It’s an annual tradition on EauMG to feature “purple flowers” on the week of Nowruz/Spring Equinox. “Purple flowers” are what I call flowers that (usually) have purple blossoms and bloom in spring: lilacs, violets, iris, heliotrope, hyacinth and wisteria (when I’m feeling generous). These are the sort of florals that make me think of spring. Plus, it gives me an excuse to talk about some of my favorite floral notes.
Nomenclature is a fairly new perfume brand that puts the focus on… Continue reading
In perfumery, there are just some perfumes that you are partial to before you even smell them. As someone that writes about perfume, I try to be impartial until I try a fragrance, but it’s difficult. Before I sniffed house of Matriarch Trillium, I was drawn to it. Trillium are little forest flowers that grow in North America. Like all little forest flowers, it’s surrounded in symbolism, myth and medicine. Apparently, Georgia is the state with the most variety of trillium species. I… Continue reading | 21 Comments