Recently Allure published an article in their July 2017 Diversity/”American Beauty” Issue, “The American Perfumers Modern Approach to Fragrance” by Liana Schaffner that briefly covers the rebellious spirit of American niche perfumery. I’m always delighted to see my interest introduced to a broader audience; however, there was something so curious about this article. Out of all the brands and perfumers interviewed¹, none were female. There was a total erasure of women in perfumery. Which is so unfortunate because I feel like there would have been no niche or indie perfumery in the US if it weren’t for women!… Continue reading | 19 Comments
Scent Trunk is a customized, monthly fragrance subscription service. I’m not talking “customized” in that they send you some samples you may like based on your preferences. With Scent Trunk, you receive a perfume tailored to your preferences. This is the New Scent Trunk model – bespoke perfume. Or at least, bespoke-ish. I think you preferences are paired with a pre-existing Scent Trunk composition (they have dozens). So, it’s possible that you and I could end up with the same custom/”bespoke” perfume¹.
Here’s how it works:
Alchemologie Juke is a natural perfume inspired by Mississippi Delta jooks/juke joints. With copy including “bayou” and “magnolia flowers” with a note list prominently featuring white florals, I couldn’t wait to open my sample of Juke.
Juke opens as a heady, humid white floral. It’s absolutely gorgeous. I wish it could last forever, but it can’t. It’s almost like linden and frangipani. It becomes more indolic. Juke starts to remind me of unlit sticks of Nag Champa incense. There’s a honeyed tobacco in the heart that keeps Juke… Continue reading | 2 Comments
The best thing about indie perfumery is its freedom to take a risk. This risk is why many of us follow indie (and niche) perfumery. We want to smell perfumes that don’t smell like other perfumes. Aether Arts Magic Mushroom took a risk to be a “gourmand mushroom” perfume. This may sound rather odd but quite a few botanical perfumes depend on mushrooms to add an animalic, earthy muskiness without relying on animal-derived ingredients.
It’s still gift guide season and in EauMG tradition, I have a gift guide for those that appreciate naturally beautiful beauty products.
1. Hiram Green Arbolé Arbolé EDP – This brand new release from Hiram Green does not disappoint. It’s so green, balsamic and woodsy. Sometimes it reminds me of olive oil and honey; other times it reminds me of forests. And every single time I love wearing it. Retails… Continue reading | 6 Comments