I’ve been extremely busy this year. Blame the A.D.D. I’m always getting myself into something, in fact, I’m miserable if I’m not into something. In the winter, I got very interested in importing and exporting. Researching this kept me busy but it also introduced me to new industries. I decided I was finally going to open an online boutique for wayward girls and boys. And I did. Thirteen year old me would be so proud of now me.
A few months ago, I opened Beatnik Emptiness, an on-line alt-cult clothing and accessories boutique as a “side project”. Yeah, it’s for people younger and hipper than me but I’m cool with that. I really just want to help people be themselves. This has been my lifelong goal. I love the freaks.
I don’t know how long you’ve been reading EauMG, but a few years ago I replaced my baking hobby with making incense in hopes that I’d get hot and skinny. Since then I’ve played around with lots of forms of incense. And now I’m selling them through Beatnik Emptiness. I feel this fits with the brand’s aesthetic which is a mix of global imports and domestic items. Think “headshop” for today’s urban-dwelling misfits.
My first collection is Lily of the Dust. This collection idea has been in my head for years and now it’s a reality. Lily of the Dust is a collection of scents inspired by forgotten celluloid, silent film stars and the nascent bending of gender roles through words, appearance and action.
This collection currently includes three fragrances:
Vamps & Violets
This is a fragrance dedicated to the ladies that love ladies and inspired by the changing gender identity of the 1920′s. It’s a contrast of butch and femme and the final outcome is an androgynous floral. Vamps & Violets is my baby and honestly, my favorite because I’m a bad mother with favorites. It’s Louise Brooks in Pandora’s Box. It’s Gladys Bentley. It’s Alla Nazimova. It’s a few of my favorite things.
Starring notes of violet pastilles and black leather.
Scent Sketch: Androgynous floral. More violet while unlit and more leather while burning.
This fragrance is inspired by French filmmaker Germaine Dulac. If you’re a film buff, I’m sure you know which film this is inspired by. I wanted to create a coolness, a certain aloofness with this fragrance.
Starring notes of lotus, aldehydes, iris, paper and ambergris.
Scent Sketch: Cool, silky ozonic floral. A clean fragrance inspired by dirty thoughts.
It really reminds me of “silk”. And I may not be a fan of “clean” personal fragrances but I do love a good clean home fragrance.
Lily of the Dust
This is the namesake and the inspiration for an entire collection. Bygone icons and lost celluloid. Fervor and heartbreak. This fragrance is inspired by actresses like Pola Negri and Marlene Dietrich. It represents the power and the fall.
Starring notes of stargazer lily, fresh ginger and dusty screenplays (accord of dust and paper).
Scent Sketch: A heady floral with spicy ginger. It gets more gingery/spicy once it’s lit.
And that’s my Lily of the Dust Collection. Just one of the many things that keep me busy these days…
I have a second collection, Doubt Humans, inspired by b-films. I’ll do a separate post on it. It’s campy and fun.
I’m terrible when it comes to self-promotion; it makes me feel dirty (I haven’t even told many of my close friends about this project!). I’m mainly sharing this because I’m excited and I’m loving life right now (I start a new job next week but that is something I’ll save for another day). I also want you to know that I’ve been incredibly busy and I have a feeling this will continue into the holidays. I feel that this is something to share with you guys. And when I get tired/stressed, I hope you guys will be here talking about fun things like perfume and pretty lipsticks, reeling me in from the stress-zone.
These retail for $19.99 at Beatnik Emptiness. You can use “SOSOCIAL” for free shipping within the U.S. If you want feminist jewelry and kitty sweatshirts, then visit my shop